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Coir Festival rakes in Rs.100 crore business
A record Rs.100 crore worth of business transactions were reported at the second edition of the International Coir Festival here, organisers said.
More than 80 delegates from overseas and over 125 from the country took part in the buyer-seller meet.
"A considerable volume of transactions centred around value-added products, such as rubberised coir, while interior decoration products have already generated huge business in just two days of the event," an organiser said.
Minister for Coir Adoor Prakash said a multi-pronged strategy of quality improvement, better packaging, superior technology and strong marketing has been put in place to drive the resurgence of the coir sector in Kerala.
"It is only through sessions like these that Kerala can achieve this years target of Rs.1,000 crore in exports and Rs.2,000 crore in domestic revenues," said Prakash.
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